DREAM OF BEING AN ICF CERTIFIED COACH?
Elevate your career by being a certified professional coach & fly high

01
PERSONAL
GROWTH
02
8 CORE
COMPETENCIES
03
SET UP A BIZ
PRACTICE
Are you a leader who is looking to transform & heal yourself from having a fear of speaking or feeling shame?
Are you a leader who is looking to develop yourself from a perfectionist task leader to an empathetic people builder?
Do you get fulfilment & joy when you are able to support another human being?
Are you seeking a profession where you can live your Passion & Purpose to uplift others?
Are you seeking to have freedom & flexibility of time while continuing to earn?
Are you seeking to gain financial stability in the comfort of your home, coaching global clients?
Are you seeking a Gold-Standard Certification that you can proudly add to your name?
What Will You Learn?
Who Is Frances Penafort?
Dr. Frances Penafort
Coach Mentor Educator
Executive Leadership Coach
Master Certified Coach (MCC, ICF)
Academic for 24 years
Leadership Consultant for 20 years
Facilitator for 20 years
Global Level
- Board Director on the ICF Board of Thought Leadership (2019-2021)
- Board Director on the Global Enterprise Board (2019-2020)
- Board Director on the ICF Ethics Board (2016-2019)
- Podcast Speaker – USA & Middle East
- Global ICF Conference Speaker – 2000 delegates from 80 countries
Asia Pacific Level
- Speaker at Coaching Conference – Mumbai, Singapore
- Speaker on Webinars – Philippines, Singapore
National Level
- First Elected President of ICF Malaysia
- Speaker at Conference and Panelist – ICF Msia
- Author – Leaderonomics; Linkedin; Sarawak Leadership Institute; MSME
What Is Frances’ Coaching School Program?

Open yourself to learn a uniquely designed program where the ICF 8 CC are taught and become an excellent coach to people around you.

Open yourself to be coached by a Master Certified Coach and shift from BEING who you are to BECOMING who you want to be.

Open yourself to a safe space of reflection where blindspot-behaviours are explored deeply in a spirit of learning and growing to allow the true self to emerge.
Why Sign Up For This Program?




Personal Growth
Professional Growth
Unlock your Potential
Role Model to Clients

Global Recognition
Pride of Gold-Standard
Self-Esteem Growth

Building a Coaching Business
Business Growth
Financial Growth
Time Flexibility
What Will You Learn?
3 Simple Steps Towards A
“Gold-Standard Coaching Certification”
01
PERSONAL GROWTH
- Fear of speaking up
- Fear of being shame/wrong
- People pleaser vs Critical
- Tasks focus (Perfect) vs People focus (Rescuer)
- Impatient with slow people
02
8 CORE COMPETENCIES
- ICF Core Values
- ICF Code of Ethics
- How to start a coaching
- Steps in coaching (not chit-chat)
- How to end a coaching
- How to evaluate good coaching
03
SET UP A BIZ PRACTICE
- Step-by-step guidance
- Where to get clients
- How to pitch to them
- How to record your coaching log
- How much to charge
Years of Experience
Leadership Programs
Countries
Frances Penafort has conducted over a 1000 leadership programs or
across 11 countries over 10 years.
Her coaching profession over 12 years has attracted clients from over 20 countries.
Our Esteemed Clients
























Listen To Them
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